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(Wireless-NewsWire.Com, June 15, 2016 ) Executive Summary
Pay TV market under increasing threat from Video Streaming market
Broadcasting and Pay TV
The digital TV and video streaming industry has changed beyond recognition and it continues to evolve in 2016. Consumer habits are shifting from broadcast TV to on-demand content – especially streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets, and Smart TVs.
Choice is the key. Broadcasters are no longer in charge of the global viewing habits of consumers, who have the choice of, and the ability to access, an enormous amount of movie and TV series content through internet broadband. Pay TV across the various platforms – including cable TV, IPTV, and satellite TV – continues to rise in popularity, and this trend is reflected in the market’s increasing service revenues. IPTV is the fastest-growing pay TV platform from a global perspective.
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Within the Australian market, although there has been steady growth in subscription TV services into 2016, in coming years customer viewing on the platform will have been greatly changed following the launch of services by OTT providers such as Presto, Stan and Netflix as well as SVoD options being marketed by FTA broadcasters.
Although FOXTEL has seen steady revenue growth during the last few years the company has struggled to increase pay TV penetration in Australia. These offer competitively priced basic packages, commonly below A$10 per month, play to consumers’ desire to view content at a time of their choosing. Although linear TV in early 2015 was still adopted by about 88% of Australian households, the figure is falling gradually, and the advent of OTT viewing as well as IPTV offers from Telstra and other major ISPs will see a more rapid shift from liner to time-shifted TV in coming years.
The FTA broadcasters as well as marketers and advertisers who need a return on investments are watching the available content options. The distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content
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Table of Contents
1. Broadcasting transformation - Smart TV, Pay TV and Digital TV insights
1.1 Broadcasting changing beyond recognition
1.1.1 Streaming closing in on traditional TV
1.1.2 Cloud computing and broadcasting
1.1.3 Move towards channel unbundling
1.1.4 Broadcasting is moving to broadband
1.2 Digital TV
1.2.1 Digital TV market overview
1.2.2 Summary of key trends
1.3 Pay TV
1.4 Cable TV
1.5 HDTV
1.5.1 HDTV market overview
1.6 Ultra-HD/4K TV
1.6.1 4K to drive bandwidth demand to gigabit levels
1.6.2 BitTorrent’s deal with CE manufacturers
1.7 The Smart or Connected TV
1.7.1 Introduction
1.7.2 Waiting for the next generation of Smart TVs
1.7.3 Digital media players connecting smartphones to TVs
1.7.4 Smart TV threatens broadcasters
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