(Wireless-NewsWire.Com, January 24, 2018 ) Market Highlights On the basis of regional analysis the market is segmented into North America, Europe, Asia-Pacific and Rest of the World. North America region is generating highest market share in the mobile analytics market owing to better network infrastructure, digitization and higher technology implementation. Digitization in North America is mainly due to the invention of advanced technology and economies benefitting from it. North America region is leading due to presence of major players from the region in the mobile analytics market. The implementation of mobile analytics solution by both small and medium enterprises is increasing rapidly, especially one into retail sector. The mobile analytics is gaining demand as organization seek to improve their business growth by shifting from on-premise to cloud based. The initial low cost, saving amount spent on infrastructure, automatic software upgrading and seamless integration is driving the market of cloud based mobile analytics market. Taste the market data and market information presented through more than 30 market data tables and figures spread over 100 numbers of pages of the project report. Avail the in-depth table of content TOC & market synopsis on The Mobile Analytics Market Research Report -Forecast to 2023.
Key Players: The prominent players in the mobile analytics market are Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Localytics (U.S.), Adobe Systems Incorporated (U.S.), Webtrends (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S.), Mixpanel (U.S.) among others.
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Segments: Mobile Analytics market for segment on the basis of User-type, Solution and Vertical Mobile Analytics Market by Type:
Mobile Advertisement & Advertisement Analytics Campaign Analytics Ad Attribution Analysis Conversion Funnel Analysis
In-App Behavioral Analytics Touch Heatmaps Event Tracking User Profiling And Demographics
Application Performance Analytics Cross Platform Analysis Mobile A/B Testing Others
Mobile Analytics Market by Organization Size: Small & Medium Enterprises Large Enterprise
Mobile Analytics Market by Vertical: Retail And E-Commerce Media & Entertainment Travel & Logistics Healthcare Government BFSI Automotive IT & Telecom Others
Intended Audience Investors and consultants System Integrators Government Organizations Research/Consultancy firms Technology solution providers IT Solution Providers
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Market Research Analysis: The mobile analytics market in North America region is growing due to rise of high volumes data by enterprise and need to improve information governance in organizations. According to the study, the mobile analytics market will show rapid growth in Europe region. Asia-Pacific market is estimated to be one of the fastest growing market as it is continuously investing into research and development of mobile analytics market and growing e-commerce trends to attract more customers is driving mobile analytics market in the region. Increasing population, and growing IT landscape is boosting the market in the region. The region is witnessing high adoption of mobile analytics tools by enterprises. Developing countries such as India and China are adopting mobile analytics software at a large scale owing to increasing e-commerce industries, competitive advantage, growing retail sector is boosting the market in the region. By vertical segment, BFSI and retail sector is driving the mobile analytics market. The region is witnessing high growth in mobile analytics market due to growing technological advancement in cloud, analytics and mobile technologies.
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