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(Wireless-NewsWire.Com, March 22, 2018 ) Global Premium A2P and P2A Messaging Market and Regional Market Size, Status and Forecast to 2025
A2P messaging indicates application-to-person messaging and P2A messaging is person-to-application messaging. In this ever changing world of communication technology, these two technologies are adopted because of secure, reliable, and cost effective communication. The uses of A2P messaging are bulk message, notifications, alerts, and mobile contextual marketing.
The major vendors in the premium A2P and P2A messaging market are CLX Communications, AT&T, Tata Communications, Infobip, Mahindra Comviva, SAP SE, Dialogue Communications, Beeped, Twilio, and Tyntec.
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A2P messaging indicates application-to-person messaging and P2A messaging is person-to-application messaging. In this ever changing world of communication technology, these two technologies are gaining popularity because of secure, reliable, and cost effective communication.
The most common uses of A2P messaging are bulk message, notifications, alerts, and mobile contextual marketing. It is imperative for enterprises to have insight into how the dynamics of A2P SMS market is changing. The most significant trend in A2P SMS market is emergence of new communication channels and the way supply chain is innovating to provide an improved customer experience.
Telecommunication service providers, cloud service providers, and vendors of A2P SMS market are working together to ensure continued functioning of A2P SMS. All these entities are making it easier for enterprises to include SMS in their business process. The A2P messaging industry is also working to build synergies between enterprises and communication application providers. It will assist enterprises to cater their customers with better quality.
Access More Details at http://www.kminsights.com/reports/global-premium-a2p-and-p2a-messaging-market-by-messaging-platform--traditional-and-managed-messaging-platform--cloud-api-messaging-platform---traffic--national--multi-national---application--interactive-messages--inquiry-and-search-related-services---vertical--government--bfsi--transport-and-logistics--retail--telecom-and-it---and-regional-market-size--status-and-forecast-to-2025-169629
Premium A2P and P2A messaging market can be segmented on the basis of application, traffic, messaging platform, vertical and region. Application category includes inquiry related services, customer relationship management, notification and alerts, authentication service, and promotional and marketing service. On the basis of traffic, the market can be segmented into national and multi-country.
On the basis of messaging platform, the market can be segmented into cloud API messaging platform and managed messaging platform. On the basis of vertical, the market can be segmented into BFSI, telecom and IT, media and entertainment, travel and tourism, retail, healthcare, and government. Region wise, the Market can be segmented into North America, Latin America, Asia Pacific, Japan, Eastern Europe, Western Europe, and Middle East & Africa.
Market Dynamics:
1. Market Drivers
1.1 Increasing Mobile Marketing
1.2 Growing Revenues for Mobile Network Providers
1.3 No Data Connectivity Required
1.4 Increasing Number of Mobile Subscribers
1.5 Increasing Mobile Banking Services
2. Market Restraints
2.1 Increasing Phishing, Malware, Mobile Messaging Spam
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Source: EmailWire.Com 
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