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(Wireless-NewsWire.Com, June 18, 2015 ) The LBS market in Western Europe can be segmented into six: indoor, location-based search and advertisement, location-based tracking, location-based navigation, location-based infotainment, analytics, recreation, and fitness, and others. The report includes individual consumers; it does not include consumers from the enterprise segment. For instance, the report does not include warble devices used by the hospital employees and patients. However, the report includes healthcare warble devices used by individual users at residences.
The report, the LBS Market in Western Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
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LBS is used to track the location of users within a wireless network using location-enabled devices. LBS makes use of GIS technology and the internet to track the location of users. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices. LBS is used for discovering places and routes, tracking, obtaining traffic updates and real-time directions, routes to landmarks, information regarding ongoing local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment.
The analysts forecast the LBS market in Western Europe to grow at a CAGR of 36.92% over the period 2015-2019
Key regions
France
Germany
Italy
Spain
UK
Key vendors
Foursquare
Google
HERE
Telefonica
Telecommunications System
Vodafone
Other prominent vendors
Creativity Software
Creative Workline
Mecomo Pro
Microsoft
Mopius
Novasys
Oxford Softworks
SFR
Sharpmind
Telekom Italia
TeleSonera
TikGames
YDreams
YellowMap
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Market driver
Increased adoption of smartphones
Market challenge
Privacy issues
Market trend
Usage of LBS for parking assistance
Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be
What are the key market trends
What is driving this market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the key vendors
What are the strengths and weaknesses of the key vendors
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Source: EmailWire.Com 
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