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(Wireless-NewsWire.Com, June 03, 2016 ) “Mobile Payments: Revenue Models and Market Strategies,” a Thematic Research Report by Pyramid Research, examines the predominant service & revenue models in the mobile payments arena, as well as the market approach of selected players, in order to identify effective strategies and key success factors. The analysis is built upon in-depth case studies of selected mobile payments services around the world, including Alipay Wallet, Boku, Dwolla, LevelUp, RURU, Paym, Starbucks and Apple Pay. Our analysis concludes with recommendations on best strategic approaches to maximize the mobile payments revenue opportunity.
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Key Findings
One of the key challenges presently facing the mobile payments market is the high level of market fragmentation, defined both by the multiplicity of platforms/solutions technologies being deployed and the increasing range of service configurations being offered. This slows down merchant acceptance and makes it difficult for providers to gain scale. We expect the market to reach a point where consolidation among players and solutions becomes the best way to drive address this issue.
Mobile payments are gaining momentum, yet still represent a small portion of total consumer payments. The main barriers to consumer adoption are security and privacy concerns. It is critical for new mobile payments schemes to address this issue and earn consumers’ trust from the start with secure schemes and straightforward use cases.
Value-added models are becoming popular in the mobile payments arena. We see several players starting to monetize data-driven campaigns engines. Some of the value-added offerings take the form of white-label applications development for vertical industries. We expect this type of model to proliferate given the benefits it brings to all parties.
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Table of Contents
Executive Summary
Section 1: Mobile Payments Market Context
Report scope & m-payments definition
Participants in the mobile payments ecosystem
Solutions across the m-payments solutions value chain
Competition in m-payments
Supply dynamics: challenges faced by providers
Demand dynamics: The end-user perspective
Section 2: Strategies of Mobile Payments Providers
Consumer use cases: building a compelling pipeline
Merchant use cases: Providing value to businesses
The economics of mobile payments
Legacy revenue models case studies
Value-added revenue models case studies
Closed-loop revenue models case studies
Section 3: Mobile Payments Provider Case Studies
Strategic market approach to m-payments
China: Alipay Wallet
Russia: RURU (Vimpelcom)
United Kingdom: PAYm
US/ Global: Starbucks
US/ Global: Apple Pay
Section 4: Key Findings & Recommendations
Key Findings
Summary of Success Factors
Recommendations
Appendices
Companies Mentioned
About Pyramid Research
Pyramid contacts
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