(Wireless-NewsWire.Com, August 11, 2016 ) Since the past decade, computer technology has been diversified into many innovative verticals. This has changed the way of thinking, interacting and decision making of every individual. The recent advancements such as internet of things (IoT), cloud computing, 3D printing, automation, advanced communication systems, artificial intelligence (AI), Big Data, augmented and virtual reality and many others are the driving factors influencing the change in dynamics from living to running a business. In recent times, they are trending into many other applications to offer vivid experience to the consumers. Companies are using these technologies to attract customers and provide them with more features in buying or decision making experience.
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According to the new Market research study published by The Insight Partners, The Augmented Reality and Virtual Reality market is estimated to reach US$ 130.01 Bn by 2025 from US$ 4.25 Bn in 2015. The report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.
The market has been broadly classified into two technologies: augmented reality and virtual reality. Currently, virtual reality is leading the market with high adoption rate among the entertainment and in the gaming industries. The virtual reality segment leads the global augmented reality and virtual reality market currently and is expected to lose its market share to the augmented reality segment. The market share of virtual reality accounted for 82.1% of the total market revenue share in 2015.
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North America holds the major share of the market in 2015, due to high adoption rate of the technology in various end-user industries and high inflow of investments towards new ventures and applications from major MNC`s such as Microsoft Corporation, Google, Inc. Facebook, Inc., and others. Thus, North America and Europe dominate the global augmented reality and virtual reality market in 2015, however, APAC region is expected to take over the market share and lead by 2025. APAC is expected to record a maximum growth of 47.7% during 2016 to 2025.
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China is expected to witness rising adoption of augmented reality and virtual reality owing to increasing applications and implementations of AR and VR applications in industrial and manufacturing sectors. The report profiles key players such as Microsoft Corporation, Oculus VR LLC, Vuzix Corporation, DAQRI LLC, Marxent Labs LLC, Blippar, Total Immersion, EON Reality, Inc. Innovega, Inc., Augmented Pixels Inc., and Catchoom among others.
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About The Insight Partners: The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are a specialist in Technology, Media, and Telecommunication industries.
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