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(Wireless-NewsWire.Com, September 14, 2016 ) The unquenchable demand for continuous broadband availability has transformed mobile data into a revenue growth engine for mobile network operators (MNO). Operators are exploring different approaches to draw new users and grow mobile data revenue, including network-centric, user-centric and WiFi-centric strategies. Some driving operators are building scale and revenue share through technological and performance leadership. Other operators are leveraging their powerful user analytics capabilities to design differentiated packaging and compelling offers to drive mobile data uptake and usage. In addition, MNOs are increasingly exploiting synergies stemming from WiFi connectivity, making WiFi a key element of the mobile broadband service proposition.
WiFi is gaining importance among operators both as a tool to provide seamless broadband connectivity and as a services platform. Mobile network operators are leveraging WiFi to retain customers, increase their spend share and reduce network costs. While MNOs and WiFi infrastructure providers expand their WiFi hotspot footprint, emerging models such as WiFi First are changing the rules of the game.
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Increasing use of smart devices in medical, educations, retail, hospitality and healthcare sector, and others, and the need for public Wi-Fi hotspots are expected to drive market growth for the Wi-Fi market. The mobile data and Wi-Fi market is split into applications, products, and regions.
However, dramatic rates, poor connectivity, slow speed, and other services related problems can defuse the growth of the mobile data market. While the lack of skilled and experienced labor to handle problems with wireless devices and connection on daily basis and security can hinder the growth of the Wi-Fi market.
On the basis of applications, over 67% of handsets with 3G mobile data enabled. Operators are upgrading their 3G to 4G networks to prepare for the upcoming users.
Reasons to Buy
- 'Mobile Data and WiFi Monetization: Convergent and user-centric offers take center stage' provides a comprehensive analysis of key monetization models and market strategies for mobile data that are being employed across the world, helping executives at MNOs, fixed telcos and pay-TV providers make informed strategic decisions. By understanding the approaches and successful strategies of leading market players, telecom executives can formulate strategies to retain customers, generate revenue growth and navigate safely in the face of disruptive competition.
- The report's forward-looking analysis of key business drivers and monetization models for mobile data helps providers assess the potential impact of mobile data on their business and identify related opportunities. The case studies focus on how mobile operators and WiFi providers in 5 developed and emerging markets are tapping the mobile broadband opportunity, allowing executives to refine their strategies.
- The report's recommendations are based on real strategies employed by network operators to position themselves to take advantage of the mobile data revenue opportunity and increase their participation in the mobile broadband services space. Network operators can benefit from strategies such as leveraging big data to design user-centric offers and positioning WiFi as a key tool for sustainable customer satisfaction and revenue growth.
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The Report is structured as follows:
- Introduction: Mobile data opportunities and challenges. This section provides an overview of the growth opportunities in mobile data and the challenges faced by the operators in a changing competitive and regulatory landscape.
- Section 1: Mobile broadband as a catalyst of growth. Here we explore four key business drivers that are generating increased focus and investments in mobile data globally.
- Section 2: Key approaches to mobile data monetization. This section examines three different approaches to monetizing mobile data, their key elements, impact and evolution.
- Section 3: Case studies - Mobile data strategies. Each case study offers a detailed analysis of the business drivers, approach and strategies taken by the provider to monetize mobile data, as well as the business impact and outlook in mobile data. Operators featured are America Móvil, ATandT, British Telecom (EE), China Telecom, Telefónica.
- Section 4: WiFi monetization approaches. Here we examine the evolution of commercial models for WiFi and provide case studies of two WiFi providers disrupting the space with unique models, Boingo and Google.
- Section 5: Key findings and recommendations. We conclude with a summary of our findings on the key mobile data and WiFI monetization strategies around the world, as well as specific recommendations for network operators looking to increase their mobile data revenue.
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Sam Collins
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sam@marketreportscenter.com
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