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(Wireless-NewsWire.Com, May 05, 2017 ) Publisher’s market research analyst estimates factors like the increased awareness and improved efficiency of indoor location services to spur market growth during the forecast period. The widespread implementation of IPIN solutions in business segments like healthcare, retail, aviation, and manufacturing is a significant factor that results in this market’s remarkable CAGR of more than 42% by 2020.
The high penetration of smartphones in this market is expected to drive market growth during the forecast period. The recent increase in the demand for smartphones has led to the advent of context-aware services that provide highly personalized location services to retailers. These services help to maintain customer engagement and, therefore, results in market growth.
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Segmentation by application and analysis of the IPIN market
Retail
Aviation
Healthcare
Government organizations
In this market research report, Publisher analysts have estimated the retail segment to be the largest market segment during the forecast period. This sector presently accounts for more than 55% of the overall market share and is envisaged to be the highest revenue generating segment in this market by the end of 2020.The ability of beacons to aid in queue management and provide navigation solutions to customers is expected to result in this segment’s growth between the period of 2016 and 2020.In this market research report,
Geographical segmentation of the IPIN market
Americas
APAC
Europe
MEA
Publisher market research analysts have estimated the Americas to account for an impressive market share of more than 60% during the forecast period. The recent rise in smartphone adoption and proximity advertising services are the two significant factors that are anticipated to account for this region’s strong market dominance during the predicted period.
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Competitive landscape and key vendors
The global IPIN market is highly fragmented because of the presence of numerous small and large vendors. The revenue scope of indoor location services, analytics, and proximity-based advertising is expected to have a significant impact on the mobile chipset manufacturers, mobile operating system developers, handset manufacturers, and network equipment manufacturers.
The key vendors in this market are -
Apple
Google
HERE
Micello
Shopkick
Other prominent vendors mentioned in this market analysis are Beaconinside, Bluepath, GiPStech, Infinity, Insoft, MazeMap, Nextome, PinMicro, Pointr, Spreo, and Steerpath.
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