(Wireless-NewsWire.Com, March 01, 2018 ) VAS provided by telecom industry can be defined as the beneficial mobile services that are apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services. The rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include non-core services. In other words, VAS adds more value to the core mobile services, thereby enabling mobile subscribers to use cell phones and tablets for several non-voice purposes such as sending SMS, MMS, and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.
Analysts forecast the global cloud-based value-added services (VAS) market to grow at a CAGR of 14.56% during the period 2016-2020.
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This industry research report identifies the increasing adoption of mobile value added services (MVAS) in emerging economies to be one of the major factors that will have a positive impact on the growth of this market in the coming years. The increasing demand for smartphones has led to the growth in the adoption of MVAS in emerging economies such as China, India, Indonesia, South Africa, Turkey, Israel, Saudi Arabia, Brazil, Mexico, Argentina, Poland, and Ukraine. The adoption of mobile VAS leads to several developments in the services used by the local population such as mobile payments, fund transfer, and location-based service (LBS), which will provide for the demand for the market in the coming years.
Key vendors - Cisco Systems - Huawei - IBM - Infosys - Ericsson
Other prominent vendors - CALLUP - Ethrix - Gintel AS - OCSBOX
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Market driver - Adoption of MVAS in emerging economies - Shift from on-premises to cloud-based VAS - Several advantages of the cloud-based VAS
Market challenge - High bargaining power of communication service providers - Piracy issues - Low quality of wireless networks - Concerns over data security and privacy
Market trend - Rising adoption of location-enabled MVAS - Increasing adoption of m-commerce - Increasing adoption of IM MVAS applications
Fundamentals of Table of Content:
PART 01: Executive summary PART 02: Scope of the report PART 03: Market research methodology PART 04: Introduction PART 05: Global construction market PART 06: Market drivers PART 07: Market trends PART 08: Global AEC market PART 09: Market segmentation by product PART 10: Geographical segmentation PART 11: Market challenges PART 12: Impact of drivers and challenges PART 13: Five forces model PART 14: Key vendor analysis PART 15: Key vendor profiles
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