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(Wireless-NewsWire.Com, September 25, 2018 ) Global Mobile Analytics Market Professional Survey Report 2018
Mobile analytics helps one measure both application revenue and usage. Furthermore, the tool enables business owners to keep a track of the recent trends and make smart data-driven decisions, thereby increasing customer engagement as well as monetization for an app. On the other hand, emergence of mobile analytics has helped in increasing brand awareness among customers.
Mobile analytics is used to analyze the mobile website traffic just like traditional analytics. It involves the use of data collected as visitors access a website from their mobile devices and helps to determine which mobile marketing campaigns work best for a business. It also helps to evaluate aspects of the website that work best for the mobile traffic including mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.
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Companies Profiled in this report includes: Google, Yahoo/Flurry, Adobe Systems, Webtrends, IBM, Amazon Web Services, Localytics, Mixpanel, ComScore, Microsoft, AppDynamics(CISCO), AT Internet, CA Technologies, Countly, Apsalar, Appsee, Adjust, Netbiscuits, AskingPoint,Amplitude, Aliyun
Market Segment by Regions, regional analysis covers
North America
China
Europe
Southeast Asia
Japan
India
Market Segment by Type, covers
Mobile APP Analytics
Mobile Web Analytics
Mobile Crash Reporting
Other
Market Segment by Applications, can be divided into
Android Platform
IOS Platform
Other Platforms
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Mobile analytics is the branch of analytics specific to a particular mobile platform to improve business performance by making timely and informed decisions for higher customer service and satisfaction. With increasing proliferation of smartphones, where everything from social networking, shopping to financial transactions are being done, coupled with the growth of big data and Internet of Things, much data is being generated. By collecting and analyzing this data using mobile analytics, marketers can generate insights on how their particular product/service is performing, which will aid them to take better and informed decisions.
The mobile analytics market is driven by several factors such as an increase in data analytics. Numerous organizations are adopting data analytics along with mobile analytics solutions to understand the consumption patterns and customer behavior to increase revenue, save cost, and maintain customer loyalty.
Table of Content:
Global Mobile Analytics Market Professional Survey Report 2017
1 Industry Overview of Mobile Analytics
2 Manufacturing Cost Structure Analysis of Mobile Analytics
3 Technical Data and Manufacturing Plants Analysis of Mobile Analytics
4 Global Mobile Analytics Overall Market Overview
5 Mobile Analytics Regional Market Analysis
6 Global 2012-2017E Mobile Analytics Segment Market Analysis (by Type)
7 Global 2012-2017E Mobile Analytics Segment Market Analysis (by Application)
8 Major Manufacturers Analysis of Mobile Analytics
8.1 Google
8.1.1 Company Profile
8.1.2 Product Picture and Specifications
8.1.2.1 Product A
8.1.2.2 Product B
8.1.3 Google 2016 Mobile Analytics Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.1.4 Google 2016 Mobile Analytics Business Region Distribution Analysis
8.2 Yahoo/Flurry
8.2.1 Company Profile
8.2.2 Product Picture and Specifications
8.2.2.1 Product A
8.2.2.2 Product B
8.2.3 Yahoo/Flurry 2016 Mobile Analytics Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.2.4 Yahoo/Flurry 2016 Mobile Analytics Business Region Distribution Analysis
8.3 Adobe Systems
8.3.1 Company Profile
8.3.2 Product Picture and Specifications
8.3.2.1 Product A
8.3.2.2 Product B
8.3.3 Adobe Systems 2016 Mobile Analytics Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.3.4 Adobe Systems 2016 Mobile Analytics Business Region Distribution Analysis
9 Development Trend of Analysis of Mobile Analytics Market
10 Mobile Analytics Marketing Type Analysis
11 Consumers Analysis of Mobile Analytics
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